week 9 project

It was strange and awkward using my hands for a drawing. I cannot draw well to start with and it felt strange and uncomfortable. After outlining I kept looking back and forth and the shadows seemed to change with every glance. I chose to use pencil because after creating the value scale I felt more confident with shading. It felt weird using my non dominant hand but it wasn’t as difficult as I thought it would be. I did re do it several times and once I started shading that helped. I think both hands turned out okay the position I needed to use to get both hands on one sheet of paper was awkward. I do think they turned out to be a fairly successful study. If I had a choice I do not think I would use my non dominant hand to create future art work.

week nine video blog

Week 9 BLOG Video Review Velazquez I chose this video, although mentioned, did not stand out in the readings. He was a painter who chronicled the lives and times of his friend King Philip the fourth. He had one love his wife and one friend the king and this gave him the freedom to paint what he wanted. He did take trips to Italy and was considered an educated painter. I learned several things about Velazquez. First, he typically painted with a limited palette that consisted of ocres, black, whites, and touches of carmine. He believed in capturing the moment in his paintings to fully capture reality and truth. What I found interesting was when he painted landscapes he used his own feelings. Everything he painted he saw within himself. Some of what are considered his best works and the ones I found most intriguing are of the court jesters. He found beauty concealed in the unnatural. It took sympathy to portray them so naturally. He did not leave out their flaws or attempt to beautify them to make them acceptable, he strove to paint the truth. Through his work Velazquez strove to guide the viewer into what he as the painter had discovered. This definitely added to my understanding of the artist but also how the arts were being developed in Spain. Albrecht Drurer: Image of a Master I chose this video because I knew from the readings that Drurer was a printmaker and I wanted to learn more about the process and gain insight visually. I learned several things that enhanced what I had read and others that I did not know at all. Drurer was actually the greatest artist of the Northern Renaissance. It was he who introduced Renaissance forms and ideas to Germany which was still in the Gothic era. He was a painter and a draftsman. When painting he was especially fascinated by painting hands. Following a trip to Italy he was so impressed by the Alps, it led him to be considered the first landscape artist in Europe. He learned many of his techniques: how to achieve form with light and shadow, and using layers to achieve an enameled look, from studying in Venice. He relied on printmaking for income but did not ever stop learning and refining his art skills. It was interesting to see prints being made in multiples so art could become more available. I thought this video was well done. The Drawings of Michelangelo I chose this video for several reasons, first I think his work is fascinating, second, I used his drawings and then actual paintings in my project, and lastly growing up in Western New York, David, is hard to miss when driving down the expressway. I found this video to be very informative, complement the reading in the text book, and greatly added to my background knowledge of Michelangelo. I thought his drawings were unbelievable. They exuded power, strength and emotion. I learned how buy the use of grids the small drawings were enlarged to create the figures on the ceiling of the Sistine chapel. I also found it very interesting that after repeatedly trying the artist in the video could not even come very close to copying his drawings. I did know that Michelangelo considered himself a sculptor, but I did not know that he was self-taught and that David was the first marble statue to be carved in Italy since antiquity. It was also enlightening to learn that he was fixated on the solar plexus and that he took human figures and added abstractions to achieve perfection. He did indeed set the bar high for future body builders. I liked this video and it saddens me to known Michelangelo himself destroyed many of his own drawings. Leonardo da Vinci: The Mind of the Renaissance When I read in the text book that Leonardo da Vinci was considered the “ultimate genius and Renaissance Man,” I decided to watch this video. I knew he did many other things besides the Mona Lisa, but I did not realize how many other things he was involved in. I have to say we look at Da Vinci and know that he was a genius but I did not get the impression from the video that he was appreciated at the time. He seemed to flit from place to place and left some unfinished works. He unfortunately did not learn the lesson that a student should never to better that his teacher when he out painted Andrea del Verrocchio. He felt that emotion was made up of the spiritual (power of thought) and the material (the body), He felt that proportion and balance must flow and that beauty and harmony are of the divine nature. He was a master at proportions and applied them to his many endeavors. The most important thing I learned was that Leonardo da Vinci was not just the painter responsible for creating the Mona Lisa, he was a painter, a sculptor, architect, engineer (he helped redesign Milan following the plague),musician, student of anatomy and physiology (he actually did dissections to better understand human form), physiology, botany, hydrodynamics, aeronautics, and other disciplines. Yet he did not perceive himself as an educated man. I think his life was overshadowed by sadness and his genius was not appreciated. Another point of interest he was left handed.

Week 8 Blog Video review

Week 8 – Video Blog Review Andrew Reed More Human Than Human This video pointed out something interesting that I never really thought about and that is that art history has revealed that humans prefer images that don’t look like us. The more I thought about this the more I realized that this really is true and that human body images dominate our lives. The part of this video that enhanced the text book reading was the section on the Venus of Willendorf. It explained the sculpture in depth and gave a better understanding of its meaning and its relationship as to how the body is viewed and why. Dr. Ramachandran, a neuroscientist, (I remember him from a previous video), was again fascinating as he explained his theory and how the brain is wired to perceive the most stimulating body parts and that this overrides culture. Another key concept I found interesting was Egyptian art and the human figure. The portrayal of the human figure did not change in this culture because it was always based on a proportional grid, they did not want the figures to change, a reflection of the Egyptian culture and the obsession for order. The Riace Bronzes discovered by a fisherman are an example of ancient Greek sculpture. The Greeks created human statures that were more human than human. The Kritos Boy was the most realistic stature discovered. The Greeks strove to perfect their bodies, as they strove to become more godlike. This is evident in today’s world as many people world wide work out and exercise; however, typically it is under the guise of good health. Polyclitus changed Greek sculpture as he divided the body into quarters and brought movement to sculptures that were created poised to action. It is interesting to think about how the exaggerated sculptures from centuries ago continue to influence our lives daily. This video enhanced the readings by giving further explanations, especially visually, into how the human body is depicted in art. Art and Life in the Middle Ages: The Luttrell Psalter I chose this video because I had no idea what The Luttrell Psalter was and to gain some knowledge into life in the Middle Ages. This video provided an answer to my questions and provided insight into daily life during the Middle Ages. It enhanced and added to the concepts presented in the textbook in that it gave in depth visual examples of the Psalter, how it was made and decorated, and the calligraphy and illustrations involved. In addition it provided interpretations of the illustrations and how they related to Bible stories and daily life. The Psalter in this video was the illuminated two hundred page psalm book in Latin, created by a the Luttrell Psalter, that depicted all one hundred and fifty psalms as well as stories of saints, Bible stories, commissioned by Sir Geoffrey Luttrell in answer to a calling from God. The illustrations gave a glimpse into fourteenth century values and the daily life at the time that included: fashion, trade, entertainment, farming, feasting, and warfare. Two very interesting facts: babewyns are nightmarish creatures created to be reminders of hell, and that Sir Luttrell’s son Andrew was married at the age of seven to Beatrice who appears several times in the Psalter. Cataclysm: The Black Death Visits Tuscany The thought of how the Bubonic plaque could impact art I found an interesting idea is why I chose this video. The video not only provided answers to this but also gave knowledge of the cities, art, and some rituals of the Tuscan cities Sienna and Florence, before and after the siege of the plague. Giotti was in the reading in the text book however this video explained in depth and gave a greater understanding into the impact he had as a painter on painting style as it emerged from the Middle Ages. Sienna and Florence were at peace and flourishing as cities in all areas from art to technology before the bubonic plague was brought to them via Chinese traders. One fact I did learn was that Florence, even without the onset of the plague, was headed for disaster as the King of England had reneged on a loan. The city was going bankrupt and it would not be long before there would be no food to feed the expanding population. The plague greatly effected the Christian population, many clergy men perished and a great disruption occurred in the occurrence of death as well as funeral procedures. A once kind and loving God returned to the vengeful God of the Old Testament. The cataclysm of the plague affected the arts in three ways. First, figures in paintings became flatter, there was no hint of emotions, and a celestial rather than physical world was portrayed. Second, gruesome paintings of the tortures waiting in hell emerged; diBartolo was one of the artists that portrayed this in his work. And third there was an escapist view. This is evident in the painting the Adoration of the Magi, where there is no symbolism or emotion. Some skeptics say that this may not be a result but rather perhaps artists were not as inspired that it was just a time of internal development. Regardless, one of the key concepts is that following the plague man changed in the way he viewed the world. There was a new way of thinking about man and his feelings and actions with nature and each other. This spirit of inquiry, fostered by St. Francis of Assisi, was the first light of what was to come the renaissance. The Treasures of Athens and Olympia: Beyond the Classical: Byzantine and Later Greek Art I did not have a special reason for choosing this video, honestly I really wanted to watch The Cairo Museum but after numerous attempts, at different times, and on different computers, the video does not play. It plays for about four minutes and cuts out, if you move ahead just a bit the same thing happens, and it goes on throughout. I suggest it be remedied or removed from the list. I did learn some things for the short bits I was able to watch but did not feel it would be considered a full blog posting. The Byzantine period was a highlight of this video and it definitely gave more insight into the art form of the painting of icons that was presented in the text book. The Greek Orthodox Church was a major influence on the painting of icons which depict, in addition to Biblical figures, but also heroes and stories that give insight into the culture of the time. It was interesting to learn that there are classes to learn how to paint icons and that some artists make a profession out of recreating these classic art forms. Damoskinos, Last Supper, is an example of the combination of the icon, a flat style, with concepts from Italian art. It was also interesting to learn how painting changed after the war with the Turks. The subject shifted as was not as religious based but rather a mixture of myth and reality. This Neoclassical movement, which looked back to Greece for inspiration, was introduced by King Otto, a Bavarian.

week 7 blogg

Week 7 Video Blog 1. Prairie Style¬ Frank Lloyd Wright challenged Americans to come out of their boxy houses and live wide open. One of the most important things to remember is that even though he did create some noteworthy large scale buildings Frank Lloyd Wright was a designer of houses for the ordinary man. His basic concepts of time, place and landscape evolved into the Prairie style of architecture, as it reflects the prairies of the Midwest, which continues to have influence in the world of architecture today. Wright’s designs incorporate a seamless integration of outdoor landscape with indoor living space. His houses were designed to follow the sun and with floor to ceiling windows to create unity between home and the natural landscape. His homes grew out of the surrounding landscape. Initially the homes may look unusual on the outside for his style was to not center the front door. Upon entering a guest may feel claustrophobic because his ceiling were low (6” 4”) but after ascending a few stairs one is greeted with a flowing open space design. Two things I found interesting were that his reasoning for the low ceilings was to force the occupants to look outside and he often built in furniture so that others could not change his design. One of the other significant ideas Wright built into his homes was that he put the fireplace in the middle of the house to signify that it was the hearth of the home. In creating his “organic” relationship to the natural environment it is no wonder that architectural historians have called him one of the greatest architects of all time. His style led to the design of houses called bungalows. This video added a greater depth of understanding of Frank Lloyd Wright beyond what I read in the textbook. Living in Buffalo I have never had the urge to visit the house he designed in the city and now I do. 2. Architecture: The Science of Design I never thought about it but it makes sense that architecture is not just an art but also a science. With the advent of the use of steel and concrete and the limited space, especially in large cities, came the skyscraper. These buildings must stand up to gravity, wind, precipitation and earthquakes and it was interesting to watch and learn more how architects meet this challenge. One fact that was very interesting was that skyscrapers do in fact sway in high winds. The trick is to design a building that sways but within the international guidelines that are established. It was also a point of interest that skyscrapers also create wind speeds at ground level because of their size. The use of concrete in building structures that can be poured, molded, prefabricated and now comes in colors directly influenced the building of these massive structures. A skyscraper actually has two structures, the superstructure that is above ground level and the substructure that is below ground level, which must support both the dead and living weight of the building. Two interesting facts I learned is that reinforced concrete never breaks abruptly and that the ideal condition for hardening concrete is underwater. The intelligent home was something else and I would like to see one that exists outside of the movies. The smart apartment, that is voice controlled, by a computer was also interesting. I think about all the items that are available for preprogramming that exist and it only makes sense to have it all centralized. I thought this video was interesting and added depth to the knowledge I read in the textbook. 3. Classical Architecture I have to start off saying that the quality of this video was very poor and that made it difficult to follow and focus on. If I hadn’t watched the two videos prior to this and tried it on different computers I would blame it on my computer. That said I like classical architecture and I felt that this video added to my knowledge and understanding of it beyond the textbook. I do have to note that I am glad I read the textbook first so that I had a basic understanding of the vocabulary and concepts that were discussed in the video. The characteristics of Greek and Roman architecture are harmony, proportion, balance and simplicity. The three Greek orders include the three different styles of columns the Doric, Ionic and Corinthian. All three are comprised of a pedestal, column and emblature. The simplest of the three is the Doric and the most decorative is the Corinthian which has leaves at the top. The Greek and Roman built great buildings to reflect importance and greatness and this is still true in today’s world. This video was geared to tracing classical architecture in England however many of the concepts hold true in America. Most roads lead back to the classics and architects using new technologies create buildings to reflect history in modern ways. 4. ¬Imperial Rome, Osita, and Portus: Ancient Architecture and Technology I chose this video for two reasons, first my interest and attraction to classical architecture, and second because my cousin just visited Italy and that is all he talks about. I have to say I was amazed at how many concepts that exist in our world were parts of the world in ancient times. The use of concrete construction, thermal windows, aqueducts, and heating systems (for baths) was very interesting. I was disappointed to learn, because of my heritage, that while the Romans were not technological inventors, they were great developers of technology, and possessed the imagination and the ability to organize ideas on a large scale. The world can thank the Greeks and the many other worlds the Romans conquered for many of the concepts were rely on in everyday life. One of the most interesting parts of this video was the mosaic work that allows to gain knowledge into how the people lived. The work outside the warehouses depicted the measurement and storage of grain where as the work in the port was of ships and how the grain was actually delivered. The mosaics further demonstrated how the Romans conquered other lands in that the stones used in the mosaics were from Sparta, Egypt and northern Africa. One very interesting thing I learned is that the Pantheon that exists today is actually the third to be built as the first two were destroyed by fire. The Pantheon is the most famous imperial temple. It is a temple to honor “all the gods.” I never before realized that the actual worship was to take place outside of the temple and that the building itself was intended as a home for the gods. One of the biggest blocks of marble that is known to exist in the portico of the Pantheon. One of the well known features of the Pantheon is the ocular or eye at the center of the top of the dome which gives an eye into heaven. I am glad I chose this video it was interesting and gave me insight into the ancient world and the impact it has on modern life today.

Installation art

Step 3: Reflect A. What is installation art? The term installation art began to be used in the 1970’s. The definition of installation art varies. The textbook states (p.49)”installation, in which a space is presented as a work of art that can be entered, explored, experienced, and reflected upon.” The video Installation Art describes installation art as “fashionable and controversial trend manipulates space and perception and forces the viewer to look at 3-dimensional spaces in new ways. It also states that it “is applied to a wide range of work from community art projects to world famous projects”. Judith Nesbitt, Head Curator, Whitechapel Gallery, states (installation) “art world takes over the space, it defines the space and how that achieved is entirely up to the individual artist”. She further states that as a curator she “let the artist go on with it and let them do what they need to do.” Art Critic, Matthew Collins, when asked responded, “some kind of sculpture in the round, an installation is generally something that is all around you. But there is another aspect to it apart from the physical definition and that’s a kind of attitude definition it’s now the most trendy thing to do it’s almost against the law not to do it.” To sum, installation art is a 3-dimentional art work that forces the viewer to interact with their environment. It can be created by an artist or even as a community project. Probably the most encompassing definition comes from Art Lex Art Dictionary and that is: “Installation or installation art-art that is or has been installed-arranged in a place-either by the artist or as specified by the artist. It might be either site specific or not and either indoors or out. The term became widely used in the 1970s and 1980s and continues to be employed by many people. Installation my be temporary or permanent, but most will be known posterity through documentation. As a consequence, one aspect of installations is often difficulty with which they can commodified.” B. What materials are used in installation art? In terms of materials from what I’ve read, watched and researched the sky is the limit. It can include the medias: architecture, sculpture, painting, video, music, performance, separated or in combinations. It can include ordinary objects or found objects-everything from a dead animal to a piece of macaroni. For environmental and site-specific installations the media used tends to lend itself to the location. Examples of this are Robert Smithson’s Spiral Jetty and Richard Wilson’s, She Came In Through the Bathroom Window. C. Why make installation art? Again to quote Art Critic, Matthew Collins, “it’s now the most trendy thing to do its almost against the law not to do it.” Beyond that installation art forces the viewer into a situation where an immediate response emerges. You can think about it but there is an initial response. With a painting or a sculpture something need to draw a viewers attention. Installation art is all about interaction and must be experimental. D. which artist/installation did I find most interesting? Overall the installations in the video were interesting each in their own way. Tracy Emin’s, My Bed, caught my interest because on some days my bedroom could look similar to her work. But beyond that her message, “she is as imperfect as the rest of the world” really hit home for me. The more I explore art the more I believe that the more you know about a piece or an artist the more interesting, understandable it becomes. The other artist that evoked my attention was Damien Hirst who strives to make “aspects of life and death visible. His work The Physical Impossibility of Death in the Mind of Someone Living, is a shark in a vitrine filled with formaldehyde. Another work by Hirst in 1993, Mother and Child, Divided, consists of four separate rectangular blocks made of silicone and glass, filled with formaldehyde. A cow was cut in half, and put in two of them, a calf was cut in half and was put in the remaining tow containers. Hirst strives to be provocative and disturbing. For me he achieved his goal. The shark was commissioned to be caught and killed, I do not agree with this. I find his works disturbing, do they make me think? Absolutely, but not thoughts I want floating in my head. Step 4: Plan: A. I felt most connected with Tracy Emin’s My Bed. Despite the chaos and imperfection it reminds me of home. B. In my installation I will explore my home town. I chose to do because I will be graduating soon and will probably have to leave the area to get a job. C. I will use a variety of materials that I have the depict the things about Buffalo that mean the most to me. Some of the items will be enclosed in a glass block. Since my work will be site specific I will be able to takes this part with me where ever I go. The materials include: Glass Block: holding a hot dog (Ted’s) Picture of blue water tower (where I played baseball) Pillow foam snow Sabers emblem On top : a Bill Helmet Chicken wing Chicken wing basting brush Other materials: a bottle of chicken wing sauce, a T-Shirt, kit for beef on weck, can of snow, a buffalo pen and a variety of “signs.” D. The installation will be located in front of the fireplace in my family room at home. This is the place my family gather’s to be together and shares special times together. Description I see a room with lit fireplace. Surrounding the fireplace, in front of the closed doors, are various items that reflect Buffalo. These include things that make Buffalo famous nationally (snow, and chicken wings) and things that are special to me. Analysis Unity and harmony are demonstrated in that the composition is a reflection of one theme, my hometown Buffalo. Variety and also the local point is achieved with the lit fireplace. The fireplace also gives the piece of rhythm and movement. The colors and textures are varied, from hard to the foam mean to be soft snow.

week 6 video blogg

1. THROUGH THE EYES OF A SCULPTOR This video followed the sculptor Emmanuel Fillion. The key concepts I learned: • A sculpture comes alive in day, dies in plaster, and is reborn in marble • A sculptor is typically a carver first and must know himself and his culture before he creates • Where the quarries are and the process of excavation the stone from both the mountain and under it • The difference between a stone carver and a sculptor is that a carver uses plans a sculptor uses feelings • The sculptor visualizes his piece, draws it then makes it come alive in clay • The sculptor carefully picks out a piece of marble and oversees the carvers • The sculptor completes the piece using his feelings to finish it and add a sense of movement to the piece GLASS AND CERAMAICS The key concepts I learned: • Glass and ceramics are some of the oldest man-made materials • Glass is primarily made of sand with some fluxes added to create fusion when heated to a high temperature • Glass is not a true solid • Glass is replacing wood and stone in architecture • Two methods of working with glass are blowing and stained glass windows, with stained glass being the oldest technique • The base material of ceramics is clay and the quality of the raw materials and the temperature degree at which they are just fired determines the value and quality • Ceramics can be stronger than steel and are used for false teeth, hip replacement prosthetics, the mufflers of some cars and in radar components • Glass for windows can laminated to prevent injury if shattered, thermal and bulletproof INSTALLATION ART • Installation art is a term that was born in the 1970’s • Unites diverse media-architecture, sculpture, painting, video, music and or performance to create pieces that encourage the viewer to interact with the artwork/environment • Definitions vary • Some pieces of installation art are site-specific • It began with Marcel Duchamp when he installed part of a bicycle in a museum • Most installation art cannot be easily dismantled and moved, however, the idea/concept has been purchased and a piece is created in a different gallery • Installation are has resulted as an end result of a community project 2. the videos provide visual examples of just how the pieces are created in sculpture, glass, ceramics and installation art. They become more alive rather than just a photograph. The videos enhance the readings on all topics. 3. the videos allow you to better understand the processes involved in creating art in the different medias. The video on installation art gave me a clearer understanding of where the artists are coming from as well as the whole process.

Art Gallery Trip One

A. 1. Jim Hodges Look and See, 2005 Enamel on Stainless steel This was pointed out to me as a good place to start and it was true. It was a nice day and I enjoyed walking around this sculpture. With the mirrors reflecting the sun and people walking by it was always changing. Initially, when I looked out the door I thought it was going to be a cylinder and was surprised when it was more of a S curve. I liked the contrast of the black, white, mirrors and open spaces. I like the balance of this sculpture. 2. Joao Onofre Untitled (masked tap dancer), 2005 Video with color and sound, edition of 6 and 2AP Running time 11 minutes, 53 seconds I admit at first I was drawn by the flat screen TV hanging on the wall of the art gallery. But I stood there and couldn’t walk away. At first I was intent on following the tap dancer, watching his feet and listening to the different rhythms. I was watching his feet and the pavement, concrete pavement and intersections. There may be a pattern but I couldn’t figure it out. After a few minutes I started looking at the other people around the tap dancer walking towards him? Her? Some had no reaction, some stared, some smirked, some laughed, and then when a gruesome face turns around you understand the reason for the reactions. It was mesmerizing. 3. Daniel Ridgway Knight Springtime, ca, 1980 Oil on canvas After my brief experience with paint I was very interested in the details in this painting. The flowers, grasses and branches, the shading and values of colors were amazing. What impressed me most was that the girl’s face was painted so perfectly it could have been a photograph. B. 1. Jasper Johns Numbers in Color 1958-59 Encaustic and newspaper on canvas I felt a connection to this because it is in our textbook as an example of encaustic painting techniques. I think I actually used it in one of my responses. It was interesting to see it you could almost “feel” the texture just by looking at it. 2. Sol LeWitt Wall Drawing #1268: Scribbles: Staircase Conceived 2006, executed 2010 This was amazing and I was totally in awe of this art conceived by LeWitt. It was amazing. One of the videos or power points I watched to create the value scale said to use small circular strokes to create the different values. I felt the connection to this because that was what I had tried to do. The picture I took is a spot where three different values meet. Watching the light and shadows created by other viewers walking was amazing. 3. Tom Wesselman Still Life #20, 1962 Mixed media I was attracted to this because of the mixed media. I felt a connection to it because at home bread and bananas sit on the counter next to each other just like in this artwork. Also a few years ago I worked at a place that had a sink set up just like the one in the still life. This was a very different mix of media I thought the collage made of the colors throughout the art work served to provide balance. C. 1. Brice Marden Red, Yellow, Blue No.1, 1974 Oil and wax on canvas Of course the first thing that attracted me to this painting was because of the primary colors I grew up with. I went on to read that it was painted during the minimalist movement wherein less is more, and back to the basics but it is still three painted rectangles. It is similar in color, not shape or media, to Ellsworth Kelly’s work Blue, Yellow, and Red. 2. Georgia O’Keeffe Green Patio Door, 1955 Oil on canvas Even with a title I don’t get it. I would like more of an explanation or insight of how to get to see a green patio door. It was very different from her painting in out textbook (except that both were southwestern) Deer’s Skull with Pedernal, p. 117. 3. Adolph Gottlieb Pictograph, 1946 Oil on canvas I’d like to have more insight. I don’t see anything cohesive except the color palette. I ‘see a tent, an ear, a nose, breasts, a vase, arrows, I’m not sure. I see pieces but nothing as a whole.

Art Exploration 2 Logo

1. I thought creating the logo was harder to do than I initially thought it would be. When you look around and there are so many logos and symbols around I thought “okay not too bad” but it took me a lot longer than I thought. In the videos and in graphic design companies there is a group for brainstorming and coming up with ideas. I thought about it a lot and decided it was not possible to incorporate all of my interests so I kept in mind, keep it simple, and focused on representing me now. 2. I started by writing down characteristics of myself. Many people have described me as being “larger than life,” that is what gave me the idea of the lightening bolt. Then from the power point I went to motion. I didn’t want it straight up and down. So I went upward and a bit to the right. To me that was continuous upward and forward movement. The point down translates to tradition and family roots. Then I went to colors and their meanings. I choose: red, energy, power, determination, and courage; yellow, energy, intelligence, and happiness; and blue, sky (travel), steadfast and trust. I outlined it in black one of its meanings being mystery because life is a mystery. I tried to make it symmetrical and balanced. To make it my own I put y initials in the top angle. The implied movement is onward and upward. 3. I discovered it is difficult to keep things simple. Also, I know what the logo means but that doesn’t mean anyone else would unless it’s put out there and “packaged” to represent me. I did keep in mind that a logo should be able to be used across various media formats and I think my logo renders itself to that concept. 4. From the video ¬Graphic Design – What’s In a Logo? I learned the need to capture a spirit and idea for logo and to be sure it is able to work across various types of media from business cards to a website. The power point and reading reinforced this. The videos were interesting. The video Bottled Up: Repackaging the Brand, was good in that it demonstrated what a long and tedious process creating a new package and compatible logo can be. I wish they would have actually said what Marmite is. I learned it is a savory spread with tons of vitamin B I read people either love it or hate it! I would like to find a bottle of squeezable Marmite because I have not used a squeeze bottle that does not leak or that you can entirely empty.