Art Exploration 2 Logo

1. I thought creating the logo was harder to do than I initially thought it would be. When you look around and there are so many logos and symbols around I thought “okay not too bad” but it took me a lot longer than I thought. In the videos and in graphic design companies there is a group for brainstorming and coming up with ideas. I thought about it a lot and decided it was not possible to incorporate all of my interests so I kept in mind, keep it simple, and focused on representing me now. 2. I started by writing down characteristics of myself. Many people have described me as being “larger than life,” that is what gave me the idea of the lightening bolt. Then from the power point I went to motion. I didn’t want it straight up and down. So I went upward and a bit to the right. To me that was continuous upward and forward movement. The point down translates to tradition and family roots. Then I went to colors and their meanings. I choose: red, energy, power, determination, and courage; yellow, energy, intelligence, and happiness; and blue, sky (travel), steadfast and trust. I outlined it in black one of its meanings being mystery because life is a mystery. I tried to make it symmetrical and balanced. To make it my own I put y initials in the top angle. The implied movement is onward and upward. 3. I discovered it is difficult to keep things simple. Also, I know what the logo means but that doesn’t mean anyone else would unless it’s put out there and “packaged” to represent me. I did keep in mind that a logo should be able to be used across various media formats and I think my logo renders itself to that concept. 4. From the video ¬Graphic Design – What’s In a Logo? I learned the need to capture a spirit and idea for logo and to be sure it is able to work across various types of media from business cards to a website. The power point and reading reinforced this. The videos were interesting. The video Bottled Up: Repackaging the Brand, was good in that it demonstrated what a long and tedious process creating a new package and compatible logo can be. I wish they would have actually said what Marmite is. I learned it is a savory spread with tons of vitamin B I read people either love it or hate it! I would like to find a bottle of squeezable Marmite because I have not used a squeeze bottle that does not leak or that you can entirely empty.